How I Can Help You
Public Relations
Media Training
Creative Content




Why Work With Me?
Proven Track Record in Media Relations
Professional Broadcaster
My unparalleled ability to craft tailored storylines ensures your message resonates powerfully with your target audience. Whether you’re looking to enhance your brand’s presence or navigate the complexities of media communications, I offer bespoke solutions designed to meet your specific needs.
Award-Winning Producer
Award-winning senior football producer with 30 years’ experience in the football broadcasting industry. I have produced live football in the UK, The Middle East, South East Asia, and more recently Australia.
30+ Years experience
I have enjoyed over 30 years of experience in the media industry, beginning as a member of the 1990s boy band Bad Boys Inc who enjoyed success on a global scale.
Transitioning from music, I quickly established a successful career in sports broadcasting as both a presenter and producer, working for a host of renowned broadcasters including MUTV, Sky Sports, Setanta Sports, ESPN, beIN Sports and more recently Optus Sports. Now, I produce two YouTube Channels, Ally Begg ABTV which focuses on my passion for Aberdeen Football Club and ‘The Accidental Pop Star’ where I take a trip down memory lane with those who have shared similar experiences.
Multiple Platforms
I am a versatile content creator with expertise across multiple platforms, including social media, radio, and television. In addition to my work in broadcasting, I am also the author of two well-received books centred on Aberdeen FC, showcasing my deep knowledge and passion for football.
With a talent for storytelling and engaging audiences, my content resonates across diverse media channels, solidifying a reputation as a dynamic and multi-faceted professional in the industry.




Working with Ally has been an absolute pleasure. Over the past two years, Ally has played a key role in enhancing Saltire Energy’s LinkedIn presence by crafting and designing engaging posts that truly reflect our brand. His easy-going yet professional approach has made the entire process seamless, ensuring high-quality content without any hassle.
I highly recommend his PR and communications expertise to anyone looking to elevate their online presence.
Craig Cameron
Managing Director Middle East & Africa, Saltire Energy Group
Ally Begg PR & Communications has been instrumental in elevating Craig International’s online presence. Ally’s expertise in designing and executing first-class content for LinkedIn has significantly boosted our engagement. His easy-going yet highly professional approach coupled with excellent communication skills makes him an absolute pleasure to work with.
We couldn’t recommend Ally highly enough!
Steve McHardy
Joint MD, Craig International Ltd
Ally was one of the most outstanding producing appointments in Optus Sport’s history. His contributions were instrumental in shaping our 2023 FIFA Women’s World Cup coverage, which earned the prestigious ‘Best Coverage of a Sporting Event’ award at the 2024 Australian Sports Commission Media Awards. A positive and energizing presence in the control room, Ally is exceptionally well-researched, meticulously prepared, and always eager to share his vast knowledge with the team.
His ‘can-do’ attitude and unwavering commitment to excellence elevated our productions to an entirely new level.
Greg Ortolan
Executive Producer Optus Sports, Australia